Purpose
To ensure the successful running of digital channels including but not limited to database and social media campaigns that create new customer leads, promote the brand and its products, and contribute to overall company growth.

Stakeholder Relations

• Maintaining and updating the existing customer database
• Increasing the customer database through innovative means
• Continuously work through the existing data to ensure it is up-to-date.
• Review all returns post a mailing to make any corrections necessary.
• When and if a membership scheme is launched, take responsibility for the management of the membership s scheme.
• Provide input on SMS and advert texts.
• Distribution of SMSs and bulk email for all productions and events emails for all productions and events
• Respond to queries from external stakeholders.

Create and Coordinate Internal and External Newsletters

• Writing and compilation of internal and external newsletters
• Develop, design, and produce corporate newsletters and other promotional direct mail items as directed by the marketing plan.
• Analyse consumer behaviours and market trends, adjusting email and advertising campaigns based on current knowledge.

Content generation and coordinating the content generation and functionality of the MTF website

• Coordinating the content generation and functionality of the Market Theatre website including photo uploads and press-related stories to enhance the time spent on the site.
• Ensure that all production information, event information, exhibition, readings and all other events are updated on the website.
• Ensure all information submitted is correct.
• Ensure that website is maintained always.
• Prepare analytics summaries once a month.
• Ensure links to forms are functional.
• Advise webmaster on SEO compliant website.

Social Media Strategy

• Create, implement, and manage comprehensive social media strategies for the Market Theatre
• Research into new and alternative ways to leverage social media activities and experiment with these.
• Monitor trends in social media, social media tools, applications and channels and apply that research.
• Measure and report on the impact of social media on the overall marketing efforts.
• Blogging, content generation, engagement, social networking (for productions and events), community development projects and management of the digital space for the Market Theatre
• Created strategic plans to achieve engagement and conversions across social media platforms and digital ads.
• Measure and report on digital marketing campaign performance, gained insights and compared results against goals to identify strengths and weaknesses.
• Evaluate and enhanced content of online pages, blog posts and social media platforms.
• Collaborate with sales and marketing leaders to devise social media campaigns and coordinate with advertising.
• Manage social media accounts by composing content, engaging with followers in comments, monitoring activities and researching trends.
• Conceptualize and Produce Beyond the Story for YouTube channel.

1.   Conceptualize the look and feel
2.   Brief the videographer on the treatment of video
3.   Compile storyboard for briefing videographer
4.   Give feedback to the videographer for editing purposes
5.   Source videographer services
6.   Google Ads plan and execution
7.   SEO optimization

• YouTube channel adverts and conceptualization as well as content creation.

Events Management
Conceptualize, promote, and manage events, e.g.

• Social Media Nights
• Influencer Nights
• Compile and Manage list and RSVP
• Arrange Catering
• Décor for events

Budgeting and Reporting

• Utilising budget efficiently without incurring overspending as allocated by Line Manager
• Manage social media expenses on Market Theatre credit. Give monthly reports of usage.
• Monthly budget reports to be forwarded to the Line Manager
•  Google Analytics reporting
•   SEO reporting